Vice President, Marketing Automation
As Vice President, Marketing Automation, Ethan is responsible for executing lead-generation and lead-nurturing initiatives as part of ArborCrowd’s integrated marketing and business strategy.
Ethan joined ArborCrowd from gyro, a leading marketing and advertising agency, winner of Ad Age’s 2016 Global B2B Agency of the Year. At gyro, Ethan was Head of Performance Marketing for clients, including SAP, Philips 66 and TD Ameritrade. During his time at gyro, he developed the teams, business processes and analytical rigor that positioned gyro to be acquired by Dentsu Aegis. Ethan was one of gyro’s most visible thought leaders, contributing to Fortune, Forbes and Digiday, and speaking at conferences including Internet Week and Digital Summit. Prior to gyro, Ethan spent 12 years in Silicon Valley running growth marketing for technology startups.