New Leadership Includes Kara Yi as Vice President, Marketing Communications and Ethan Hays as Vice President, Marketing Automation
NEW YORK – Jan. 23, 2017 – ArborCrowd, an online commercial real estate company, announced today the addition of two strategic executive appointments, Kara Yi and Ethan Hays.
Through crowdfunding, ArborCrowd opens exclusive and highly coveted commercial real estate investment opportunities, vetted by ArborCrowd’s experienced professionals, all online. Investors have access to the resources that help them evaluate the quality of each investment with full transparency.
The new appointments will accelerate the growth of ArborCrowd as the company launches new deals in cities across the country.
As VP, Marketing Communications, Kara leads the development and execution of ArborCrowd’s marketing and communications strategy. She is responsible for ensuring that all content is aligned with the company’s vision, building customer demand and increasing brand awareness.
“Kara brings in-depth expertise in accelerating communication programs and brand sentiment for the Fortune 500 as well as companies in startup, turnaround and growth phases of development,” said Ivan Kaufman, CEO of ArborCrowd. “As a key player in developing our marketing and brand strategy, Kara is an invaluable addition to the leadership team as we continue to successfully grow our company and brand.”
Kara joins the company from BlackBerry Limited where she headed corporate communications and led a global team focused on public relations, social media, events and internal communications. During this time, Kara was responsible for transitioning BlackBerry’s reputation and corporate viability from a mobile hardware provider to a mobile software and security company. Prior to BlackBerry, Kara was at IBM where she helped drive communications for the company’s Smarter Planet initiative. Before IBM, she was at Burson-Marsteller, one of the world’s leading public relations and communication firm, where she led global programs for Hewlett-Packard.
As VP, Marketing Automation, Ethan is responsible for executing lead-generation and lead-nurturing initiatives as part of ArborCrowd’s integrated marketing and business strategy.
“Ethan has a deep understanding of data analytics and online marketing, which combined with his proven track record of building strategic lead-generation programs for startups makes him the perfect addition to ArborCrowd’s executive team,” said Kaufman. “He is also a proven expert at using data to develop and optimize digital solutions that drive campaign ROI to influence target audiences, particularly in previously untapped markets.”
Ethan joined ArborCrowd from gyro, a leading marketing and advertising agency, winner of Ad Age’s 2016 Global B2B Agency of the Year. At gyro, Ethan was Head of Performance Marketing for clients, including SAP, Philips 66 and TD Ameritrade. During his time at gyro, he developed the teams, business processes and analytical rigor that positioned gyro to be acquired by Dentsu Aegis. Ethan was one of gyro’s most visible thought leaders, contributing to Fortune, Forbes and Digiday, and speaking at conferences including Internet Week and Digital Summit. Prior to gyro, Ethan spent 12 years in Silicon Valley running growth marketing for technology startups.
ArborCrowd breaks down the barrier of entry into real estate investing. By enabling people to co-invest with successful real estate deal-makers in the industry, ArborCrowd enables millions of investors to maximize their financial returns. At every step of the deal process, ArborCrowd stays alongside investors and takes the weight of managing properties off their shoulders.
ArborCrowd is part of the Arbor family of companies that includes Arbor Realty Trust, Arbor Commercial Mortgage and AMAC.